FOOTBALL — 29 March 2012

Nike went to court on Wednesday  to put a stop to their competitor Reebok producing New York Jets‘ Tim Tebow Jerseys.

Nike Inc. claimed in their lawsuit that Reebok International Ltd. has used Tim Tebow‘s name on Jets-related apparel without permission since Tebow’s move to New York from Denver. Nike is set to replace Reebok on Sunday as the supplier of NFL team uniforms.

Nike obtained a temporary restraining order which prevents the sales of the merchandise. Nike believes that Reebok was shipping large volumes of the Tebow-related merchandise which will damage Nike‘s ability to capitalize on a “unique and short-lived opportunity.”

Nike expressed their concerns in the lawsuit that a consumer who purchases an unauthorized Tim Tebow Reebok jersey is highly unlikely to purchase another one from Nike next week.





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