BASEBALL — 05 October 2012

The Toronto Blue Jays has another disappointing season, but with a few bright spots. One being the new talent that was able to get some big league experience including Anthony Gose. Steve Delabar also had an impressive 12.55 K/9 innings (second highest in the American League with at least 50 innings pitched). One of the biggest bright spots for the Toronto Blue Jays has to be the increase in attendance despite a poor performance in the wins/loss category.

In 2012 attendance was up overall by 1.8% when comparing it to 2011. The average attendances were 30,895 fans and about 71.3% capacity. The largest increase in attendance was the Miami Marlins (44.2%) but this was mainly because they had a brand new stadium built to increase their capacity.

The Toronto Blue Jays had the 4th highest increase in attendance with a 15.5% increase in attendance this year. Right behind Baltimore (21.3%), Washington (20.6%) and Texas (17.4%). The Jays surpassed the 1 million mark in their 37th game of the season.; the quickest they have done this since 1998. The Toronto Blue Jays also cracked the 2 million mark for the first time since eliminating $2 Tuesdays.

The Toronto Blue Jays are seeing increased viewers on TV and radio as well; mainly in the prized 18-34 demographic, most notably among young women. Jays games are attracting nearly double the number of 18- to 34-year-old female viewers this year compared to two seasons ago. I think this might have to do with Brett Lawrie (See Related: Brett Lawrie throws helmet at ump) but I could be wrong. Either way kudos to the fans for supporting their team. Hopefully the fans of Toronto can continue the trend and it will result in a winner on the field.


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