HOCKEY — 18 January 2013

To build anticipation and hype for tomorrow’s season opening NHL game, the Toronto Maple Leafs have made some interesting marketing choices to get people talking about the Maple Leafs again, and mainly; to build some excitement for the season.

This morning, the city of Toronto was delivered scattered frozen Toronto Maple Leaf jerseys with the quote “The passion that unites us all” etched into it.

All jerseys are free for the taking, for anyone with the “passion” to get it out of the ice.

leafs jersey frozen

Photo courtesy of the following tweet:

[tweet https://twitter.com/TheJuliaKnight/status/292270498304372736 align=’center’]

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Sports Enthusiast from Toronto, Ontario, Canada!

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